Flower Farming for Profit : The Complete Guide to Growing a Successful Cut Flower Business

Named a "Best Book for Budding Farmers" by Country Living

"Flower Farming for Profit does a deep dive into the least glamorous, but most important part of farming—how to run a profitable business. This must-have book is incredibly thoughtful, well organized, and brimming with real-life examples. Lennie's down-to-earth, no-nonsense approach to the numbers is a breath of fresh air."—Erin Benzakein, owner, Floret Farm; New York Times bestselling author of Floret Farm's A Year in Flowers

With practical, step-by-step instructions and on-the-ground examples at every scale, Flower Farming for Profit is a comprehensive, beautiful guide to achieving profitability as a cut flower farmer.

When Lennie Larkin set out to become a flower farmer, she found all sorts of resources about growing flowers but a scarcity of reliable information on how to build a profitable cut flower business. How do you create...