Value-added selling: how to sell more profitably,...

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Business & Economics - Sales & Marketing
Value-added selling: how to sell more...

Value-added selling: how to sell more profitably, confidently, and professionally by competing on value, not price

Name: Value-added selling: how to sell more profitably, confidently, and professionally by competing on value, not price
ISBN: 9780071408813

Thomas P. Reilly

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In a marketplace too often focused on price, Value-Added Selling provides sales professionals with a market-proven approach for selling customers on the inherent value of a product. Based on a value-selling model proven to work across industries and product lines, this step-by-step book explains how to define value in the client's terms, orient a pitch to fit the client's needs, and close the deal. It gives sales pros the tools and confidence they need tonow and foreverdeemphasize price in the selling equation.

Категорії:

Business & Economics - Sales & Marketing

Рік:

2002

Видання:

2nd

Видавництво:

McGraw-Hill Professional

Мова:

english

Сторінки:

290